MindArk´s business model is to offer companies (Planet Partners) from all over the world the opportunity to build and manage planets inside Entropia Universe. Entropia Universe is MindArk's 3D virtual reality environment that has been growing since its 2003 launch, with an increasing number of participants and planets. The planets vary in content, activities, storyline and target group, and are all tailored to the Planet Partners´ concept and design. Entropia Universe is the service that MindArk and its Planet Partners offer participants.
The underlying Entropia Universe technology is the Entropia Platform. The platform includes several systems and has full support for secure micro-transactions in real-time, rich media viewing, transactions with real and virtual items, MMOG entertainment, communication services and social interaction between participants from all over the globe. Planet Partners use the Entropia Platform to create planets in Entropia Universe.
Developing virtual environments is very time consuming and costly. Since 1999, MindArk has invested over 60 million USD to develop the platform technology and Entropia Universe. MindArk's offer to create planets in Entropia Universe includes being part of a commercially proven concept. Today this concept is well established; in 2009, the equivalent of the Gross Domestic Product (GDP) of Entropia Universe was 422 million USD.